Sokrati Helps Global Online Auction Giant eBay India, Targets to Be the Most Popular E-Commerce Destination
eBay India, spearheaded eCommerce in India when it started operations in the country in 2002. Today, it is the largest marketplace with 40,000 merchants and 30 Million products across 2,000 categories such as electronics, lifestyle, and media verticals. The mobile phone is one of its highest selling categories. Globally, eBay is among the top ten most-trafficked sites on the Internet and leads the online auction industry with more than 60 percent share of the market. To emulate its global success, eBay India partnered with Sokrati, an ad technology, and analytics company and a Google preferred partner in India to increase relevant traffic and sales to its website.
eBay India reached out to Sokrati in September 2013 to help meet their goals.
As a first step, Sokrati turned to its data-driven methodology for insights, and unearthed several interlinked challenges:-For starters, eBay’s large product catalog was not optimally exposed/visible online. The display of images and text accompanying it was suboptimal, owing to the seller driven product catalogs. The higher selling products did not necessarily procure higher margins-Products going ‘out of stock’ were continuing to be advertised.
Google Shopping Campaigns was identified as an effective solution to address the challenges.
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