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Leading Global CXM Agency Merkle and Shopify Plus to Supercharge Fast-Growing Asian Brands

March 24, 2022

Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company, is proud to be among the Shopify Plus partners in the Asia-Pacific region. 

Shopify Plus supercharges fast-growing D2C businesses by offering unmatched scalability, reliability, and flexibility. Through close collaboration with major innovators like Facebook, Instagram, Google, Pinterest, and TikTok, Shopify and Shopify Plus enables businesses to leverage emerging areas like social and conversational commerce for growth.

Shopify Plus not only gives merchants greater mastery over how they market, sell and engage consumers, but the tools brands need to grow and scale globally. As a Shopify Plus partner, Merkle will help organisations realise the full benefit of Shopify Plus’ out-of-the-box functionality including its marketplace app, timely platform updates, SEO capabilities, dashboard, payments features, and the flexibility to set up business-specific features and integrations.

Patrick Deloy, Managing Director for Merkle Commerce APAC explained, “The pandemic has permanently changed customer behaviour, and our clients have been clamouring for creating best-in-class experiences with Shopify. We’re excited to take this partnership to the next level and create commerce solutions for the next generation of businesses”.

Merkle has a rich history of delivering end-to-end commerce services to brands in fashion, electronics, beauty, health, jewellery, and luxury industries. Through the Shopify Plus partnership, Merkle complements the technology with a suite of services including strategy, loyalty and promotions, performance, and data. Merkle’s Commerce practice in APAC has 2000+ commerce specialists, has been building commerce solutions for 20 years, manages 100+ commerce customers. Merkle recently strengthened its global experience and commerce capabilities with the acquisition of LiveArea. 

Together, Merkle and Shopify aim to deliver best-in-class differentiated and connected commerce experiences for APAC businesses across the entire customer journey.

“We are pleased to welcome Merkle as a pioneer Shopify Plus partner for the Asia-Pacific region. Through this collaboration, Asian businesses will be able to leverage Shopify Plus to create innovative and valuable brand experiences that will drive customer advocacy and loyalty.” said Rhys Furner, Regional Head of Partnerships, Shopify.

To learn more about Merkle APAC’s Shopify Plus commerce capabilities, please visit https://www.merkle.com/apac/what-we-do/commerce

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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