Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that Erin Hutchinson, vice president of marketing, has been named to the Direct Marketing News Marketing Hall of Femme, Women to Watch list. Honorees represent a group of fiercely talented women who have taken risks and achieved outstanding success in their marketing careers.
Women to Watch is part of the annual Hall of Femme program which salutes the women in marketing who have demonstrated standout work and are leaders of the coming generation. Hutchinson joins the elite group of women from a diverse set of industries and companies who serve as both mentors and team leaders.
As vice president of marketing, Hutchinson leads the marketing communications and events programs as centers of excellence in pursuit of Merkle’s global initiatives. Under her leadership, her team manages the overall brand communications strategy through the delivery of events, public relations, analyst relations, marketing communications, consumer and business research.
“Erin is an inspirational leader to her team and all of her colleagues, always leading by example with a client-focused tenacity and a high motivation toward positive outcomes,” said Adam Lavelle, chief solutions officer and global CMO. “With her attitude, work ethic, and accomplishments, Erin is the epitome of a rising leader and well deserving of this industry recognition.”
Hutchinson was also recently recognized by the American Business ‘Stevie’ Awards with a Silver Stevie for the Marketing Executive of the Year category.