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Target, Nestlé Waters, IBM, and T-Mobile to Speak at Merkle’s Annual Performance Marketing Executive Summit

May 23, 2017
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its 14th annual Performance Marketing Executive Summit, being held June 12-14 at The Breakers in Palm Beach, Florida.

Marketers are moving toward true people-based marketing, innovating and creating more intimate moments with customers. Merkle’s Performance Marketing Executive Summit will empower marketing leaders to activate people-based marketing – imparting the power, potential, and practical steps for making one-to-one personalized consumers experiences a reality. Content will concentrate on the requirements for activing a people-based marketing strategy, as outlined in Merkle’s 2017 Marketing Imperatives. Attendees will learn how to leverage data to develop unique consumer insights and capitalize on the moments that matter most to customers – making their advertising more addressable, their experiences more personal, and their customer relationships more valuable over time. 

Speakers for the event include Nick Drake, senior vice president of digital, T-Mobile; Brigitte Majewski, vice president, research director, Forrester Research; David Peterson, vice president, Target Media Network; Wayne Blum, director, digital marketing & e-commerce operations, Nestlé Waters North America, and Babs Rangaiah, executive partner, global marketing, iX, IBM. In addition to the main stage addresses, the Summit will offer a number of joint presentations featuring Merkle thought leaders, together with industry insiders from world-class brands such as EmblemHealth, Office Depot, Universal Orlando Resorts, GSK, Samsung, Dell, and Ciena.

“Merkle’s Performance Marketing Executive Summit is a great opportunity to hear from industry experts about the hottest trends in marketing,” said George Gallate, chief marketing officer for Merkle. “Content presented at this year's event will guide Merkle’s clients and key prospects through the process and give them a clear vision for how to activate people-based marketing. Attendees will walk away understanding how they can leverage the true power of their data assets to design, deploy, manage, and measure world-class people-based marketing programs across all activation efforts.”

To find out more about the conference and get the latest information on the agenda, speakers and activities, visit the Summit event site.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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