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Merkle Releases Online Fundraising Benchmark Report

March 2, 2017
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it has released the Digital Roundup: 2017 Online Fundraising Benchmark Report. With US consumer media habits continuing to shift to online, the research examines the overall commitment to online fundraising that nonprofit organizations have adopted and the coming trends that will shape the digital marketing future for charities.

On a quest to better define the trajectory of online fundraising for nonprofits, Merkle surveyed fundraisers at over 75 large organizations, with an annual revenue of $10 million or more, and asked them to share insights about their online fundraising programs. Available as complimentary thought leadership, the 2017 benchmark results indicate that online marketing continues to play an increasingly large role with online fundraising, delivering an average of 15 percent of total direct response revenue.

Marketers can learn more about the report insights by attending the complimentary webinar, featuring USO, on Wednesday, March 8 at 2:00 p.m. ET. The webinar, Embracing the Next Generation of Fundraising: Insights from Merkle’s Digital Roundup 2017, will be led by Merkle’s Jeff Patrick, chief strategy officer, Nonprofit and Christopher Miles, senior manager, direct response at USO. Attendees will learn:

  • What is driving success for online fundraising today, and for the next generation of innovative fundraising programs
  • To use report benchmarks to assess and grow your online fundraising program
  • How USO prioritizes and focuses their online fundraising strategy to better align with their donors and grow their program



About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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