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500friends, a Merkle company, to Host Technology Trends for Loyalty Webinar

January 18, 2017
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled Five Technology Trends Driving Engagement-Based Loyalty on Wednesday, January 25, 2017 at 2:00 p.m. ET. Geoffrey Smalling, CTO of 500friends, will outline the innovative ways that technology creates experiential moments to keep loyalty members engaged and drives long-term consumer value.

”Within the loyalty industry, technology and experience are coming together to create a dynamic loyalty model. Brands are able to engage and acquire the right audience, in the right place, at the right time now more than ever before,” said Smalling. “This allows loyalty program members to connect, share, and earn in powerful ways. The access to richer data creates opportunities for brands to communicate the same message across all channels, creating deeper and more lucrative engagement.”

While customers’ expectations continue to evolve, loyalty programs are bourgeoning. Program innovations are more important than ever; facilitating new ways for brands to focus on delivering seamless experiences when and where their customers prefer. During the webinar, attendees will learn how technology enables brands to utilize:

  • Acquisition campaigns designed with more first-party loyalty data

  • Social listening tools used within brand loyalty programs

  • Persona-based, real-time loyalty messaging

  • Innovative “low barrier to participate” loyalty channels

  • Complementary brand partnership and loyalty program alliances

To register for the complimentary webinar, visit the registration site today.

About Merkle|500friends

Merkle|500friends is a leader in enterprise loyalty marketing solutions. Clients such as New Balance, Kiehl’s, Abercrombie & Fitch, and Deckers, depend on 500friends to help them develop and execute a differentiated and impactful customer loyalty strategy that delivers the business results they expect. The end-to-end loyalty services 500friends offers include strategic consulting, platform integration, program management and support, and analytics. The 500friends platform, Loyalty Plus is the only true SaaS platform serving global brands’ enterprise loyalty marketing and technology needs. For more information, please visit www.500friends.com.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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