Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will lead two speaking sessions on the Bing Stage during Advertising Week (September 26–30) in New York. Each session will explore significant topics and developments within today’s marketing landscape:
September 26, 2016, 4:15 PM, presented by Diana Pessin, Vice President, User Acquisition & Programmatic Buying, HBO, and Matt Naeger, Senior Vice President, Client Partner, Merkle. With the progression of data into digital marketing over the past several years, what has been lacking to this point was the ability to scale data-driven tactics into full-blown media programs. This session will explore how data-driven, people-based marketing has now reached maturity and can be utilized as the foundation of a larger marketing strategy.
September 28, 2016, 11:15 AM, presenters Nick Drake, Senior Vice President Digital, T-Mobile; Brent Rosso, Vice President, Digital Media, Target; and Adam Lavelle, Chief Growth Officer, Digital, Merkle, will outline how brands advance, accelerate, and achieve results in an ever-complicated ecosystem. This presentation will join digital marketing innovators, T-Mobile and Target, with Merkle to discuss specific principles and best practices for building capabilities, evolving organizations, and improving methods to make modern marketing work.
“For the fourth year in a row, Merkle is participating as a strategic partner at Advertising Week. We are thrilled to be included among some of the industry’s most dynamic speakers and visionary leaders,” said Merkle’s EVP and CMO, George Gallate. “The topics we are presenting are focused on increasingly relevant and challenging areas for the brands we work with. It’s a great chance for our clients to share the work we’ve done together and to showcase proven methodologies and insights.”