Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will lead two speaking sessions on the Bing Stage during Advertising Week (September 26–30) in New York. Each session will explore significant topics and developments within today’s marketing landscape:
We Have Arrived: How the Convergence of Data and Media Changes Everything
September 26, 2016, 4:15 PM, presented by Diana Pessin, Vice President, User Acquisition & Programmatic Buying, HBO, and Matt Naeger, Senior Vice President, Client Partner, Merkle. With the progression of data into digital marketing over the past several years, what has been lacking to this point was the ability to scale data-driven tactics into full-blown media programs. This session will explore how data-driven, people-based marketing has now reached maturity and can be utilized as the foundation of a larger marketing strategy.
Transformation: The Art (and Science) of Marketing Change
September 28, 2016, 11:15 AM, presenters Nick Drake, Senior Vice President Digital, T-Mobile; Brent Rosso, Vice President, Digital Media, Target; and Adam Lavelle, Chief Growth Officer, Digital, Merkle, will outline how brands advance, accelerate, and achieve results in an ever-complicated ecosystem. This presentation will join digital marketing innovators, T-Mobile and Target, with Merkle to discuss specific principles and best practices for building capabilities, evolving organizations, and improving methods to make modern marketing work.
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“For the fourth year in a row, Merkle is participating as a strategic partner at Advertising Week. We are thrilled to be included among some of the industry’s most dynamic speakers and visionary leaders,” said Merkle’s EVP and CMO, George Gallate. “The topics we are presenting are focused on increasingly relevant and challenging areas for the brands we work with. It’s a great chance for our clients to share the work we’ve done together and to showcase proven methodologies and insights.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.