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Merkle Names Mike Goldin as SVP and GM, Health

August 24, 2016
Columbia, MD

Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Mike Goldin to senior vice president and general manager of Merkle’s Health practice. In this role, Goldin will be responsible for establishing Merkle’s strategic vision and innovative solutions that support the company’s health clients.

“I am excited to join the Merkle team, which has been recognized as one of the top 20 largest U.S. Healthcare Agency Networks,” said Goldin. “This is a great opportunity to work with an impressive roster of world-class brands, exceptional industry-leading talent and to maximize the efficiencies that will drive our industry growth at scale.”

Mike Goldin, is an accomplished marketing executive with nearly 25 years of experience building brands using a 360-degree approach to marketing across digital, CRM, mobile, promotional, and traditional marketing channels. He joins Merkle from Young & Rubicam Group (Y&R) in New York City, where he was the senior vice president, group director for the Health practice. His responsibilities included driving the overall practice growth, business oversight, client relationship management, staff recruitment, and succession planning. Prior to Y&R, Goldin was senior vice president at Wunderman in Washington, DC, where he led client services across strategic accounts and the implementation of award-winning marketing programs. Prior to his roles at Y&R and Wunderman, Goldin developed his passion for creating dynamic, multichannel marketing and promotional campaigns at Midwest-based ad agencies, ZLR Ignition and Grant/Jacoby, Inc., where he developed his skills in broadcast, print media and direct marketing. Mike received a Bachelor of Science from Bradley University.

"Mike’s wealth of experience and proven success as an executive and strategic leader make him the perfect fit to lead our Health industry practice,” said Will Bordelon, global strategic accounts & vertical markets lead at Merkle. “He will be a tremendous asset to these teams as we continue to accelerate our growth and provide world-class business solutions for our clients.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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