Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Azlan Raj to vice president, digital analytics. In his new role, Raj will be responsible for helping to expand Merkle’s digital analytics practice within Europe. He joins Merkle’s global digital analytics team of 150 analysts.

“Merkle’s strong reputation and leading position in the industry in addition to the world-class employee base makes me very excited to join the team,” said Raj. “Our media agnostic view and data solutions help our clients understand the drivers behind performance, eliminate wasted marketing spend, and capitalize on opportunities for more targeted and relevant one-to-one communications.”

Azlan Raj is an award winning, digital professional who brings over 15 years of digital experience with a proven track record across a range of digital marketing disciplines. He joins Merkle from Accenture, the leading global professional services company, where he led digital marketing operations across the United Kingdom and was a part of the digital marketing management team across Europe, Africa, and Latin America. Prior to joining Accenture, he served as the senior manager of marketing strategy and analysis at SapientNitro. During his tenure at SapientNitro, Raj was responsible for leading attribution/media mix modeling and eCRM for Europe as well as supported the growth of the wider digital analytics across Europe.

“Azlan’s appointment further strengthens our expansion efforts in Europe,” said Tim Berry, president, Merkle Europe. “Azlan will be a tremendous asset to our digital analytics team as we continue to optimize data through world-class analytics to improve ROI for global brands.”