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Merkle to Speak at CRMC

May 28, 2015
Columbia, MD

Merkle (www.merkle.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will be sponsoring and speaking at CRMC 2015, the premier networking event for retail marketers and CRM executives. The event, being held June 3-5 in Chicago, attracts the industry’s top service providers and retail brands from around the world and focuses on important topics including digital marketing, mobile and social media, and customer behavior.

On Thursday, June 4 at 10:20 a.m., Mark Guenther, VP, client leadership team, Merkle, will be presenting alongside John Kalinich, SVP, Omni-Channel Operations & eCommerce, Deckers Brands – parent company of the UGG® brand, Teva® and Sanuk®, to deliver a session entitled, Delivering A Valuable Customer Experience Through A Connected CRM System.

“Deckers Brands has centered our people, processes, and technology on the needs of our customers to ensure a consistent and powerful brand experience across all channels,” said John Kalinich, SVP, Omni-Channel Operations & eCommerce, Deckers Brands. “Through our partnership with Merkle and 500friends, we’ve identified foundational building blocks to deliver upon our promise of an omni-channel experience.”

Deckers is on a mission to transform its customer experience, but with disparate systems and siloed organizational alignment delivering a true omni-channel experience comes with challenges. In this session, Mark and John will discuss the objectives, considerations, and implications faced to build a CRM system from scratch that truly connects all facets of a multi-brand portfolio. Attendees will learn the key aspects of transformation, from the foundation of a marketing database to the integration of loyalty and organizational alignment to deliver a more valuable customer experience.

“The CRMC conference is a great venue for bringing marketers and retailers together to discuss the innovative strategies that are driving this industry,” said Mike Mojica, EVP & GM of Merkle’s Retail and Consumer Goods practice. “Attend our session to learn actionable strategies for building a complete omni-channel experience that delivers customer value and maximizes the profitability of your customer relationships.”

To learn more about the conference or to request a meeting with Merkle, please click here.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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