Merkle, a leading data-driven, technology-enabled performance marketing agency, announced the appointment of Kelly Leger as vice president of Digital Data Solutions. In this role, Leger will lead Merkle’s overall strategy for its digital data roadmap and data onboarding efforts.

“Merkle’s commitment to growing its digital capabilities for its clients was very appealing to me,” said Leger. “I’m thrilled to have the opportunity to work with Merkle’s tremendously talented team to grow its digital data syndication business and further develop its partnerships with key audience platforms and publishers such as Facebook, Twitter, and AOL.”

Leger brings extensive experience in data solutions, analytics, strategic partnerships, and sales to Merkle. Prior to joining Merkle, Leger was a vice president at V12 Group where she quadrupled revenue for its digital solutions group in just over three years. Leger also led the company’s effort to bring offline data into the online advertising ecosystem. Prior to that, she was director of data partnerships and business development at Datalogix.

“Kelly’s knowledge of both data and sales will bring a unique perspective to Merkle’s digital data solutions team and position her well to lead Merkle’s initiative to transform its data business through the digitization of its assets,” said Marc Fanelli, VP & GM, Global Data Solutions. “Kelly will play a critical part in driving these efforts to provide better targeted marketing for Merkle’s clients.”