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Merkle 5th Finger Launches New Technology, ResponsiveJS

February 20, 2014
Columbia, MD

Merkle 5th Finger (www.5thfinger.com), the mobile technology division of Merkle, the leading technology enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, has announced the 2.0 launch of ResponsiveJS. ResponsiveJS is a powerful suite of JavaScript-based technologies that can easily transform a traditional website into a responsive design site for mobile and tablet optimization.

The ResponsiveJS Suite was recently ranked as a strong performer in “The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013,” (December 2013). The high-speed, easy-to-implement JavaScript framework transforms an existing desktop website into a highly optimized, responsive website, without requiring a full rebuild. In addition, the ResponsiveJS Suite delivers faster page load times utilizing the Responsive Image Optimizer to deliver optimized images for each device type. Updates are also simplified with a Development Environment which allows for testing and viewing site changes across screen sizes in real time.

“Although Responsive Design is a high priority for many enterprise companies, rebuilding their sites from scratch can be a time-consuming and costly exercise,” said Patrick Collins, SVP, Customer Experience Group, Merkle. “In ResponsiveJS, we created a powerful set of technologies that not only offer the fastest path to a full responsive site, but really deliver the ultimate customer experience through site speed and device optimization.”

Innovative baby product company, Munchkin, Inc. is the latest organization that has utilized the ResponsiveJS technology to successfully build and launch its responsive website for smartphone and tablet devices. Merkle’s industry expertise across insurance, wealth management, banking, life sciences, travel, media and entertainment, as well as CPG, high technology, and B2B, enables Merkle 5th Finger’s ResponsiveJS to address customer experience strategies beyond its customary focus on the retail industry.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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