Merkle (www.merkle.com), a leading technology enabled, data driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, today announced the appointment of Antony Danzy to vice president, associate client partner, nonprofit practice. Danzy is a successful direct marketing and fundraising professional with over 20 years experience in the higher education and nonprofit markets.

Danzy will be focused on leading key nonprofit clients to develop insights driven, multichannel donor-centric programs.  His mission is to drive business growth and promote donor engagement across digital and offline media and channels with the end goal of improving clients’ fundraising success.

“I was excited to join the Merkle nonprofit team, with their extensive history of serving the nonprofit industry and their impressive client roster of world-class brands,” said Danzy. “Merkle’s unique and innovative capability set including digital, consulting, database marketing, creative and communications, creates new opportunities for growth in the nonprofit industry and enhances the communications program available to organizations.”

Prior to Merkle, Danzy was the Associate Managing Director at Creative Direct Response Fundraising Group. In this role, Danzy delivered integrated direct-response fundraising services including direct-response television to national nonprofits such as the Marine Toys for Tots Foundation and the Wounded Warrior Project. He also served as the Vice President, Client Development at OMP, Inc, a full-service direct response fundraising and communications agency. In this role, Danzy was responsible for the strategic and creative direction for large-scale, direct response fundraising communications programs that included direct mail, online engagement, telemarketing, direct-response television and canvassing to organizations such ASPCA and the International Rescue Committee.

“Antony’s extensive knowledge of the nonprofit industry makes him a perfect fit for further developing long-lasting relationships with our fundraising clients,” said Will Bordelon, SVP, vertical markets, Merkle. “Tony is a strong addition to our nonprofit leadership team and his winning personality and passion for his clients makes him a great cultural fit within the Merkle family.”