Merkle (www.merkle.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that Steen Andersson, vice president, 5th Finger, a Merkle company and leading mobile solutions company, will be a speaker at the eTail West conference. The event, being held February 25-28, 2013 at the JW Marriott Desert Springs hotel, will focus on practical, actionable tactics and proven multi-channel strategies to ensure your retail business is centered around your customer.

Andersson will be presenting alongside Jeanette Garner, VP, eCommerce, Shiseido and NARS, on Tuesday, February 26 at 1:00 p.m. The afternoon session, “How To Get All The Benefits Of Responsive Design Without Re-Building Your Site,” will focus on Responsive Design and how NARS went about achieving all the benefits of 5th Finger’s Responsive Design. 5th Finger Responsive technology works with an existing site, so that an entire site rebuild is not required, saving significant time and costs. The technology is also highly customizable, as it allows content to be tailored by device. In addition, the presentation will address the in-depth review of process, technology and challenges of making the NARS eCommerce site responsive.

“The eTail West conference is a great venue for bringing marketers and retailers together to discuss the innovative strategies that are driving this industry,” said Andersson. “During this presentation, we are eager to demonstrate how 5th Finger Responsive can aid retailers in increasing site conversion and engagement levels, while significantly reducing web maintenance costs and being the quick-to-market solution.”