Columbia, MD – February 28, 2024 

Merkle Leaders Tapped to Join Salesforce Partner Advisory Boards

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced Merkle industry experts and thought leaders have joined nine Salesforce Partner Advisory Boards: Data Cloud, Service Cloud, B2B Commerce Consulting, B2C Commerce Consulting, Sales Cloud, Financial Services, Marketing Cloud, Health and Life Sciences, and AI+Data+CRM. 

The Salesforce Partner Advisory Boards bring together valued partners to provide feedback and guidance to Salesforce. The contributions of each board will help shape the future of Salesforce programs, products, and industry solutions.

Merkle representatives include:

  • Darian Macharowski, Salesforce Data Cloud Advisory Board
  • Tony Toubia, Salesforce Marketing Cloud and AI+Data+CRM Advisory Board
  • David Adler, Salesforce Service Cloud Advisory Board
  • Armin Wurmser and Joe Anzalone, Salesforce B2B Commerce Consulting Advisory Board
  • Ryan Means, Salesforce B2C Commerce Consulting Advisory Board
  • Lorenzo Faccio, Salesforce Sales Cloud Advisory Board
  • John Quaid, Salesforce Financial Services Advisory Board
  • Javier Arquelladas, Salesforce Health & Life Sciences Board


“Merkle is honored to have so many thought leaders join the various Salesforce Partner Advisory Boards. Our presence on the advisory boards supports Salesforce’s pursuit of product excellence, the further expansion of Merkle’s Salesforce practice, and helps our clients achieve the maximum value from their investment,” said Michel Mayor, SVP, global Salesforce practice leader at Merkle. “Working together, we will help brands generate actionable, AI-driven insights to deliver, manage, and optimize customer-first experiences.”

A Salesforce partner since 2004, Merkle provides solutions that enable businesses using Salesforce to better understand consumer behavior and deliver secure, personal customer experiences in near real time. In 2023, Merkle launched its global accelerator for Salesforce Commerce Cloud and announced that its generative AI solution, Merkle GenCX, is available to use with Salesforce Einstein GPT to help brands harness the power of generative AI to drive insights, audiences, creative, and campaign recommendations. 

Merkle has more than 2,500 Salesforce certified employees with 8,500 Salesforce certifications globally. For more information about Merkle’s partnership with Salesforce, click here

About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit