Columbia, MD – February 29, 2024

Merkle Leaders Named Sitecore Most Valuable Professionals

Elite distinction awarded for commitment and dedication to the Sitecore community

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that three of its Sitecore technical specialists, Anindita Bhattacharya, Chet Potvin, and Jeff Rondeau have each been named a Most Valuable Professional (MVP) by Sitecore®, a global leader in end-to-end digital experience management software. Bhattacharya, Potvin, and Rondeau are among only 147 Technology MVPs, 31 Strategy MVPs, and 69 Ambassadors worldwide to be named a Sitecore MVP this year.

Now in its 18th year, the MVP program recognizes professionals who actively share their knowledge and expertise with online and offline Sitecore communities to help them best utilize Sitecore products to deliver premier customer experiences.

Selected from more than 16,000 certified developers and over 30,000 active community participants, the 247 MVPs are truly an elite group. This year’s MVPs were selected by a panel of Sitecore employees – ranging from developers to members of the executive team – for the quality, quantity, and impact of the contributions they made in 2023. This includes the sharing of product expertise and advanced knowledge of the Sitecore platform to support partners and customers.

“The Sitecore MVP award is a significant honor, and having three MVPs demonstrates Merkle’s in-depth technical excellence and proficiency with Sitecore’s products,” said Chris McComas, EVP, CX and commerce lead at Merkle. “Merkle is committed to developing transformative customer experiences with Sitecore.”

A Sitecore partner since 2009 with more than 150 implemented projects and over 70 certified developers, Merkle is one of the largest Platinum Sitecore partners worldwide. Merkle has extensive expertise in the implementation of sustainable and profitable Sitecore solutions.

“For the 18th year running, we’re pleased to be honoring experts who have distinguished themselves through their technical acumen and commitment to helping others build great digital experiences,” said Dave O’Flanagan, Sitecore chief product officer. “The MVPs are invaluable to the global Sitecore community, and they continue to impress us with their unique contributions.”

More information about the MVP Program can be found on the Sitecore MVP site:

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 12,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit