Shift7 is now Merkle

We partner with top B2B manufacturers and distributors to create superior ecommerce experiences.

Whether you’re a manufacturer, distributor, logistics, or high-tech company, Shift7 will transform how you engage with customers online to increase sales, improve profitability, and forge long-lasting customer relationships.

Merkle acquired Shift7 in 2023 to expand its existing capabilities in customer-focused B2B transformation.

Engineering Better B2B Commerce

Digital excellence for manufacturers and distributors


Evolve your digital experiences to deliver personalized, scalable customer experiences across every interaction point. By modernizing legacy systems and integrating next-gen commerce capabilities, we can help you unlock new revenue streams and drive operational efficiency.

We equip your organization with the tools, insights, and automation necessary to empower your teams and elevate customer engagement.

Tackle environments with complex commercial data and increased customer needs across different channels and touchpoints. Shift7 streamlines sales and service processes for faster decision-making, smarter selling, and more responsive support that drives loyalty and long-term growth.

Over an eight-year partnership with Inriver, Shift7 has delivered 30+ PIM solutions transforming product information into a strategic asset, enhancing customer experiences and boosting sales performance. Shift7 is a member of the Inriver Champions Program, and recipient of multiple partner awards.

As a founding member of Salesforce B2B Commerce Advisory Board, and one of just six “Expert” level partners for Commerce Cloud globally, Shift7 delivers multi-cloud solutions that serve modern customer experience objectives.

Shift7 is uniquely qualified to put Salesforce Customer 360 to work for B2B businesses looking to build a personalized and modern customer experience on an existing core platform.

Proven Excellence


Salesforce Ventures logo

Portfolio Member
Joining tech heavyweights like Snowflake, Databricks, and DocuSign

dotCOMM Awards logo

Gold, Website Manufacturing
2023 dotCOMM Awards

Vega Awards logo

Silver, Website & Mobile Sites - Manufacturing
2023 Vega Awards

Inriver logo

Inriver Partner of the Year
PIMpoint Americas

Inriver logo

Inriver Project of the Year - Lincoln Electric
2020 PIMpoint Americas

Inriver logo

Inriver Project of the Year - Johnson Controls
2019 PIMpoint Americas

What can we do for you?

Let's talk.

Our team has the depth of expertise to take on any challenge — and we’re always ready to help. So reach out. We can’t wait to hear from you.