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Rapid Audience Layer


Transform data into audiences and insights – fast.



What Rapid Audience Layer means for you

Create a scalable database platform within weeks, not months

A centralised, accessible, cloud-based repository for structured and unstructured data

A unified view of customer data across all data sources

Enables the customer to explore, query, report, visualise, and analyse their own data quickly

Spend less time on data management and more time driving business value from data

Key Benefits

A centralised way to store and unify multiple structured and unstructured data feeds, including CRM, digital, and third party

Affordable and quick deployment using current cloud technologies and Merkle support teams, allowing you to grow or extend your data-driven capability

Standard data hygiene and identity resolution (CDI), so you can create a unified view of your customers across multiple data sources

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Integrated with DataSource and Merkle Wallet for key customer audience enhancement or headroom analytics

A scalable foundation with add-or-remove extensions, sparing you additional investment in marketing cloud technologies to support new capabilities

Read our RAL Thought Leadership Paper

One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. Achieving this in practice is problematic as marketing has become fast-paced and agile, yet data platform projects are still long and cumbersome, with customer and business benefits not delivered until the end of the programme.

Read our Thought Leadership paper and learn:

  • How to build the foundation for a people-focussed customer strategy
  • The key capabilities of an audience data hub
  • How RAL can help your organisation at various development stages

Read the paper

Meet the Team


Lee Fitzhugh

Vice President, Data Management Capability Lead

Matt Heffer

Vice President, Technical Solutions Lead


Contact Us

For more information on Rapid Audience Layer, please fill out the form below.