Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective. But what will be the resulting impacts on brands and publishers that are currently leveraging third- party cookies to customize their users’ experience? What are the approaches that will allow brands to come out on top of this industry shift?
"It’s time to take this opportunity to reimagine a more personalized, human online experience combined with greater control, transparency, and respect for privacy."
Learn how first party data, identity strategies and technology can help you to come out on top of this industry shift.
In this paper, read about:
- What cookies are and how the two different types are used
Why cookies are disappearing and what the impacts of this are
How to manage the change now
What the top 3 areas of focus should be