Articles in this edition:
- Paid Search Tactics for the Holidays
- Prepping for Holiday SEO
- 24 Top Paid Search Metrics Explained
- Mobile Traffic Patterns in Paid Search
- Building the Business case for Advanced Marketing (written by Jim Novo)
- The Private Sale in Online Travel Distribution
- Google Interview RKG about PLAs
- Introducing Adam Audette, Q&A on AudetteMedia joining forces with RKG