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Offline to online media: Taking a customer-first approach to integrated media

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The battle for search: Google vs. Tiktok & Instagram

Google have announced at its Search On event that both its Search and Maps interface are to undergo several changes with new features being introduced that aim at making it easier for consumers to explore content.
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How do you engage consumers in a crisis? Nostalgia is key.

Never underestimate the power of nostalgia in connecting to consumers. Consumer conversation often revolves around nostalgia – an old piece of music, perhaps a television programme that’s been enjoyed in the past, or even an iconic advertising campaign.
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Me in Merkle: Boomerangers - Catherine Greene

Me In Merkle: Boomerangers is a series of interviews that showcase the journey and experiences of those who have come back to Merkle. This week we chatted to Catherine Greene, Digital Director, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
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Me in Merkle - Dario Daniele

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Dario Daniele, Lead Email Developer at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
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How to deliver maximum customer experience from your CDP investment

Everyone's talking about customer experience but the delivery is lacking. Customer Data Platforms (CDPs) are the essential tool in solving this issue. It's worth considering what a CDP can deliver, then taking the time to review the different types available.