Psst, it’s all about the data—how to implement your ABM strategy

Key Takeaways

• The five key priorities that leaders need to focus on to adopt, operationalize, and optimize ABM
• Measurement needs to extend beyond leads
• Data is fueling every step of the ABM process it deserves KPI

Detailed Overview

ABM is proving to be a key component of growth but it’s effectiveness relies on good data.  Unreliable data is the top hurdle identified by ABM marketers. Learn what the five key priorities are for ABM and how data plays a critical role in an ABM initiative.