Dentsu today announced that it is recognized in The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 by leading independent research firm Forrester Research, Inc. and is the only company included in the report that is designated by Salesforce as an agency partner. The agency was recognized for its strengths in Marketing Cloud and Commerce Cloud, overall transformation stories, and for showing a “strong vision for the market and roadmap to deliver.”
The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 report used 23 criteria to evaluate 13 top Salesforce Consulting Partner providers, including a focus on implementation, strategy consulting, and support capabilities.
Dentsu received the highest-possible score in the Marketing Cloud and Commerce Cloud critieria, and was also evaluated on the criteria of multi-cloud deployment, strategy performance, commercial models, vision, and execution roadmap.
“Dentsu has made a significant investment, both financially and strategically, over the past several years to expand our Salesforce prowess globally and we believe being named in this report is validation that we are on the right path,” said Brady Flaherty, senior vice president and global Salesforce practice lead. “As an agency, we are not approaching the role of Salesforce partner the same way as many others in the space. Our relationships with CMOs and deep understanding of customers’ behaviors and needs will continue to drive our success.”
Dentsu is a 17-year Salesforce Consulting Partner, the number-one agency partner in the Salesforce ecosystem, and a top-six partner globally.
To download the full report (available to subscribers or for purchase), visit the Forrester website.
Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.