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Blog - Industry Focus

Latest Posts

What are Google Discovery Ads?

Learn more about the history of Google Discovery Ads and updates coming in 2022, as well as creative and targeting best practices.
Topic: Paid Search | Media

Keeping Social Content Engaging Becomes Ever More Competitive

The challenge across socials is ensuring content is consistently engaging and attention-grabbing. This is where TikTok has a key advantage as an entertainment platform: people follow a community of creators rather than their friends and family.
Topic: Media

Media Partner Spotlight - Acast Pioneers Dynamic Sponsorship in Podcasts

Acast is at the forefront of the digital audio revolution in the UK, gradually building out a huge network of podcasts and developing their advertising proposition through a variety of fully integrated ad formats, with focus on building out their host-read features.
Topic: Media

Dentsu 1 of just 7 companies in the world to have net zero targets approved under the Science Based initiative Net Zero Standard

Society is facing some of its greatest challenges when it comes to social impact and sustainable growth - brands are under pressure to respond and consumers are calling for change, 77% of consumers purchase from brands that share the same values as they do, and with interest in the environment only set to inc
Topic: Media

The Metaverse is Here

Heineken Enters the Metaverse with an #awesomeheinekenmarketingstunt
Topic: Media

People-based Marketing in Healthcare: How to Shift to More Personal HCP Experiences

The health industry might be lacking in overall digital maturity, but it’s making up for it with a willingness to explore newer formats and ways of connecting. Never before have health marketers had such a great opportunity to refocus and improve on how to connect with healthcare professionals and their patients.
Topic: Health