App Engagement with Office Depot
As consumers are increasingly savvier about what apps to download, marketers must be more deliberate in articulating what utility each app provides for the customer.
Merkle | RKG's 2nd Annual Digital Bowl Report Released
We are excited to announce the release of Merkle|RKG's 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.
Where to Start in Delivering Personalized Experiences
It seems as if every company today is chasing the elusive "personalization." Vendors offer personalization technology, agencies present personalization tactics, but companies continue to struggle with actually delivering personalization.
Imagine Yourself in the Seat
When I think about where I want to go with my career, like many young women, I find myself challenged to decide what path I want to choose.
Topic: About Us
Merkle Celebrates Data Privacy Day 2015
Data privacy is an increasingly hot topic, especially for those in the data-driven marketing industry. I reached out to six privacy experts from some of the world’s leading privacy-focused organizations to get their viewpoints on a variety of data and privacy issues.
Video: Will Yahoo Rock PPC Campaigns in 2015?
We've kept a close eye on search data and we'd like to fill you in on how Firefox's shift to Yahoo might potentially affect your PPC campaigns this year.
Topic: Search Engine Marketing | All Performance Media | About Us
Pharmaceutical Company Embraces SEO Strategies
Through implementing a test on our pharmaceutical client’s site, we were able to show that our recommendation to improve a search engine’s ability to digest or read a page’s content truly did have an impact on their business’s goal of driving online consumer engagement.
Topic: Search Engine Optimization
Merkle | RKG Digital Marketing Report: Q4 2014 Released
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.