We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Blog - Media & Entertainment

Latest Posts

Addressable TV Today and Tomorrow

Networks like NBC, CBS, or ABC sell their content to cable companies. Those cable companies then deliver that content to households via cable subscription fees. When networks sell their content, they typically include two minutes per hour of blank space within the content, or four 30-second ad spots.

The Psychology of Sports Fans

As we look at the picture to the left, the one thing that becomes abundantly clear is that there has got to be some strong psychology around being a hard-core fan of a sports team.

Addressable TV

As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.

Big Data: A New Journey for TV Networks

One thing is for sure: the TV network industry has seen drastic changes over the past several years. Viewers now watch content on multiple devices and platforms, ranging from network programming on cable TV to on-demand streaming on a tablet.