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Blog - Media & Entertainment

Latest Posts

What Disruption Sounds Like

As leading media minds bustled into Google’s NYC Chelsea Tech Talk room on October 19th, a shared question weighed on everyone’s mind, “How do I adapt and excel as the world around me is changing?” Executives in the room represented ABC, AT&T, Comcast, A&E, Verizon, Lionsgate, amongst others.

Google Subtly Wins the Ad Battle with Pokémon Go

Finally, there’s a relevant and repeatable use for augmented reality! Pokémon Go is officially everywhere you look. Just walk outside and the chances are that you will see it happening outside your office building or in a park.

Targeting and ROI

This is part two of a three-part series where I sit down with Bill Harvey, cofounder of TiVo Research (formerly TRA), to discuss the state of the evolving television industry. In this video, we discuss targeting and ROI.