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Authored by:
Benjamin Hinson-Ekong | Published on: Oct 25, 2022
There are challenges to using marketing mix modeling (MMM) for B2B marketing - but there are ways to overcome them. Learn how to use MMM to make more data-driven marketing decisions.
Authored by:
Beth Billingsley, James Meyers | Published on: Aug 29, 2022
Identity is a must for B2B organizations to best reach key buyers in a privacy-safe way. Merkle's Beth Billingsley and ActionIQ's James Meyers explain more.
Authored by:
Georgia Bradley | Published on: Aug 17, 2022
B2B buyers will be, and always have been humans with emotions. Despite this, B2B marketers have not always woven this information into their strategies.
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