B2B | Merkle

Latest Posts

The Circular Model: How Brands Can Drive Growth and Sustainability Efforts

Authored by: |
Published on: Mar 27, 2023

The circular model is growing in relevance across industries. The next frontier for this model will be in digital experiences, as it becomes a valuable and necessary strategy to capture new customer data and drive business revenue.

From Branding to Leads: Achieving Brand to Demand in B2B

Authored by: |
Published on: Mar 21, 2023

"Brand to demand" is a marketing strategy that focuses on building brand awareness and recognition, and then uses those efforts to generate demand for a product or service.

Topic: B2B | All Analytics | All Performance Media

Building B2B Experiences for Today’s IT Decision Makers

Authored by: Melissa Reilly |
Published on: Mar 01, 2023

IT decision makers have unique needs in the B2B buying process. Learn what LinkedIn's latest report, created in partnership with Merkle's B2B International, uncovered.

CX Transformation in High Tech: Four Critical Rules

Authored by: Sylvain Panzani |
Published on: Feb 27, 2023

CX transformation is a journey and the High Tech industry follows a unique path. Learn about the 4 components for successful CX transformation in the High Tech B2B space.

Mergers & Acquisitions: Catalysts to Accelerate CX Transformation

Authored by: Sylvain Panzani |
Published on: Feb 14, 2023

Mergers and acquisitions can accelerate CX transformation - but how can you do it well? Read to find out the 6 keys to a successful customer experience integration.

B2B Paid Search: How to Advertise in Times of Economic Uncertainty

Authored by: Lucia Rodas-Estrada |
Published on: Nov 30, 2022

Paid search is especially valuable in times of uncertainty. Learn what B2B marketers should be thinking about as they plan for 2023.

Topic: B2B | Search Engine Marketing | All Performance Media

Marketing Mix Modeling (MMM) for B2B – A Primer

Authored by: Benjamin Hinson-Ekong |
Published on: Oct 25, 2022

There are challenges to using marketing mix modeling (MMM) for B2B marketing - but there are ways to overcome them. Learn how to use MMM to make more data-driven marketing decisions.

Topic: B2B | All Analytics | Attribution