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Blog - B2B

Latest Posts

The Changing Shape of Business Buyers

The B2B marketing landscape has drastically changed in recent years, and this is especially true of those making the purchase decisions on behalf of a business who have come to expect personalized content and services as it relates to their own specific needs.

How to Succeed with Sales Enablement

B2B sales enablement is not just about sales tools, people and process, or data and intelligence – it’s about combining all these pieces together in a cohesive strategy.