From Branding to Leads: Achieving Brand to Demand in B2B
"Brand to demand" is a marketing strategy that focuses on building brand awareness and recognition, and then uses those efforts to generate demand for a product or service.
Topic: B2B | All Analytics | All Performance Media
Why Relationships Matter in Retail Media
Retail media is growing exponentially. How can retailers set themselves apart to potential brands? Read to learn one of the key benefits retail media networks should offer brands to gain an edge.
Topic: All Performance Media | Amazon and eRetail | Commerce
Advance Your Experience Management with Merkury and Qualtrics
By combining the power of Merkle’s Merkury with Qualtrics’s Experience Management platform capabilities, holistic knowledge of prospects and customers is now possible by marrying identity, experience, and operational data.
What Our Vertical Experts Are Excited About at Adobe Summit
Adobe Summit is back in person this year on March 19-23 in Las Vegas!
“Last Week Tonight” Covered AI. Here’s Our Take.
In this past Sunday’s episode of HBO’s Last Week Tonight, John Oliver tackled the recent explosion of AI adoption head on.
Topic: All Marketing Technology | All Analytics
Integrate Your Content with Adobe Experience Platform for Improved Personalization
Here are the pillars that define successful personalization with content and Adobe Experience Platform.
Topic: All Marketing Technology | Adobe
Building B2B Experiences for Today’s IT Decision Makers
IT decision makers have unique needs in the B2B buying process. Learn what LinkedIn's latest report, created in partnership with Merkle's B2B International, uncovered.
CX Transformation in High Tech: Four Critical Rules
CX transformation is a journey and the High Tech industry follows a unique path. Learn about the 4 components for successful CX transformation in the High Tech B2B space.