Blog

Recent research suggests that B2B digital marketing have propelled over the past 2 years, with key trends shifting among ecommerce and more.

Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their loyalty strategies are current and relevant. In the fifth annual report, we took an expanded view of loyalty, looking at how consumers feel about loyalty programs and understanding their view of loyalty within the customer experience and brand messaging. And when we asked about personalization within the customer experience, the answers are a little more nuanced than you might think. Let’s take a look at how the consumers surveyed responded to questions about what personalization makes them loyal to a brand, and what this means for you as a marketer.

How can organizations gain analytics that can provide insights across all your channels?

How should B2B organizations modernize their tech stack to best cater to buyers today and in the future?

Learn how intelligent B2B experiences engage prospects and customers to help your organization capture more valuable data.

What are the core identity capabilities that must be adopted to gain a competitive advantage in the evolving advertising ecosystem?

Identity is a must for B2B organizations to best reach key buyers in a privacy-safe way. Merkle's Beth Billingsley and ActionIQ's James Meyers explain more.

The time to act on ethical AI is now. What can CMOs do to get started?