Latest Posts
How Solid’s ‘Privacy by Design’ Could Replace Third-Party Cookies
Another replacement for third-party cookies has entered the chat – this time it’s not just beefing up existing strategies (like collecting more first-party data) or improving security around first-party data (clean rooms). Solid data pods securely store first-party data in pods controlled by the individual.
B2B Advertising: Starting to Feel Something
B2B purchasing decisions have historically been considered highly rational. Read to learn why it's time for marketers to bring more emotion to B2B experiences.
How to Maximize Tech Investments in an Inflation Economy
This past year, we saw inflation take a big toll on brands' bottom lines. Here's how to make the most of technology when budgets are slashed or flatlined.
The Importance of CTV Measurement for Strong Performance
Connected TV is an important marketing channel - but it can be tough to measure and optimize. Learn how to approach CTV in a way that enables both.
I Am Merkle: January
At Merkle, our DEI team is thrilled to unveil two innovative internal programs that are sure to help our employees reach new heights in both their personal and professional lives. This month in I Am Merkle, we talk with team members who are participating in these programs this year.
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About Us
The Dynamic Duo: How Data and Technology Are Transforming Personalization
Technology can often be seen as a magic bullet that will solve all your organization’s problems out of the box. The fact of the matter is, data is the fuel, and technology is the engine of the operation.
Topic:
All Marketing Technology
How Brands Should Adjust Loyalty Efforts to Meet Customer Demands
Marketers are facing a consumer landscape that is significantly different than the one just two years ago. Today’s inflationary pressures are influencing consumer preferences and expectations in every aspect of the customer experience. Loyalty programs are no exception.
Could Generative AI Be the Answer to Making Content at Scale Possible?
The hype around the recent release of ChatGPT AI’s large-scale beta has taken the industry by storm. To come to our own conclusion on the subject, we decided to give generative AI a try to see how it could impact marketers.
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All Marketing Technology
