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Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their loyalty strategies are current and relevant. In the fifth annual report, we took an expanded view of loyalty, looking at how consumers feel about loyalty programs and understanding their view of loyalty within the customer experience and brand messaging. And when we asked about personalization within the customer experience, the answers are a little more nuanced than you might think. Let’s take a look at how the consumers surveyed responded to questions about what personalization makes them loyal to a brand, and what this means for you as a marketer.

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