As part of the 2021 Customer Experience Imperatives webinar series, the first webinar on Data Transformation is at the heart of the process.

Customers demand better experiences from the companies with whom they interact, regardless of the industry. While the healthcare industry is unique in some important ways, it is also feeling the pressure to deliver more personalised and relevant experiences to its customers.

Data transformation is a critical requirement for marketers today, particularly as more companies are pursuing significant direct-to consumer efforts.

dentsu Australia today announced it has launched a unified Merkle-led CXM proposition to the local market that brings together Data Transformation, Digital Transformation, and CX Consulting to create the most specialised CX practice in Australia, under its Merkle brand.

As part of the 2021 Customer Experience Imperatives Webinar series exploring the three imperatives for brands to transform customer experience, Blair Cooke (Managing Director, Merkle Australia) talked to the importance of digital transformation.

Dentsu Named in Salesforce Consulting Partners Report

The rise of cloud computing has captured news headlines and people’s imaginations in equal measure.