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Is it Time for a Martech Upgrade? 3 Steps to Understand the Path Forward
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Why Data Is Your Foundation for CX Transformation
As part of the 2021 Customer Experience Imperatives webinar series, the first webinar on Data Transformation is at the heart of the process.
The Cloud-Based Future of Customer Experiences in Healthcare
Customers demand better experiences from the companies with whom they interact, regardless of the industry. While the healthcare industry is unique in some important ways, it is also feeling the pressure to deliver more personalised and relevant experiences to its customers.
Accelerated Data Transformation Sometimes Requires IT Governance Practices to be Reexamined
Data transformation is a critical requirement for marketers today, particularly as more companies are pursuing significant direct-to consumer efforts.
dentsu ANZ expands Merkle to become lead CXM brand and creates BWM Isobar
dentsu Australia today announced it has launched a unified Merkle-led CXM proposition to the local market that brings together Data Transformation, Digital Transformation, and CX Consulting to create the most specialised CX practice in Australia, under its Merkle brand.
What Marketers Need to Know About Digital Transformation
As part of the 2021 Customer Experience Imperatives Webinar series exploring the three imperatives for brands to transform customer experience, Blair Cooke (Managing Director, Merkle Australia) talked to the importance of digital transformation.
Dentsu Named in Salesforce Consulting Partners Report
Dentsu Named in Salesforce Consulting Partners Report
Identity Is the Foundation of All Marketing
Eventual adoption of a marketing cloud - Act now to get ahead
The rise of cloud computing has captured news headlines and people’s imaginations in equal measure.