While the digital transformation race is still on and the pressure to change your organisation remains daunting, “think like the customer, understand what they want, how they want it and when they want it…” is the fundamental point. A business is still a business and the business still need to sell products.

Each year, Merkle refines and distills of our learning, vision, and experience with clients from numerous industries. Since 2012, our Imperatives Series has served as a guide for creating competitive differentiation through marketing strategies that revolve around the customer.

The previous post talked about the early stage of cloud planning. Now, let’s discuss when cloud planning starts to get real by using a specific example to tell that story. At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative.

For Insurance and Wealth Management marketers, the prevailing trends that existed before the pandemic were not sidetracked but, instead, were accelerated by an industry that took stock of the unparalleled change caused by the pandemic and generally took the opportunity to re-think strategy.

You have probably heard the terms customer data integration (CDI), ID stitching, and ID management all thrown around somewhat interchangeably. The reality is these are all pieces of the pie known as ID resolution.

Historically, organisations have made big marketing technology investments to drive big marketing objectives. These new technologies were hosted on premise or at an agency, with a solution with technical and functional capabilities to support business requirements for many years to come..

Auto marketers have always been engaged in a race for the cutting edge, and this year more than ever, the most fundamental challenge they face is how to truly connect with customers in a changed world. Only the most innovative brands will thrive.

People often ask us what exactly creates emotional loyalty. It’s not a cut-and-dry answer, as there are many facets to evolved relationship building.