Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark.
Delivering the right content to the right person at the right time is no longer optional for generating pipeline and revenue — it’s critical. Yet, marketers routinely fail to deliver the relevant, quality content experiences that B2B buyers now expect.
The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.
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