Before the internet, businesses were focused on selling in person or by phone. Either way, the sale was closed by a person. Now, we’re so focused on optimizing landing pages copy and button colors that we’ve lost that personal touch.
Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online.
Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
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