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Use Cases of ActionIQ and Merkury to Power Better Experiences
We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
Bridging Disparate Data Sources to Drive an Integrated Constituent Experience
For many nonprofit organizations today, marketing and fundraising operations are filled with challenges ranging from budget constraints to aging infrastructure.
HOW DR. MARTENS USED A NEW AD ID TO PLAN FOR A COOKIELESS WORLD
Shoe brand worked with publisher Digo and data partner Lotame to test targeting ads using an alternative identifier.
Conversational websites: How they will change the game
Before the internet, businesses were focused on selling in person or by phone. Either way, the sale was closed by a person. Now, we’re so focused on optimizing landing pages copy and button colors that we’ve lost that personal touch.
A CDP is Not a CRM Replacement
CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.
Use Cases and Key Strategies for Implementing an Enterprise Data Platform
The enterprise data platform can be implemented in a few ways depending on the data and technology maturity status of your organization as well as different aspiration levels.
The Uncertainty Surrounding the 2021 Holiday Season
Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online.
Adobe Experience Platform Accelerator for Retailers
Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.