We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).

For many nonprofit organizations today, marketing and fundraising operations are filled with challenges ranging from budget constraints to aging infrastructure.

Shoe brand worked with publisher Digo and data partner Lotame to test targeting ads using an alternative identifier.

Before the internet, businesses were focused on selling in person or by phone. Either way, the sale was closed by a person. Now, we’re so focused on optimizing landing pages copy and button colors that we’ve lost that personal touch.

CDPs allow for the ingestion of large and small datasets to build a unified view of the customer. Bringing these datasets from different data sources is not always a turnkey solution.

The enterprise data platform can be implemented in a few ways depending on the data and technology maturity status of your organization as well as different aspiration levels.

Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online.

Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.