How do marketers feel about their platforms these days?
This edition of the Customer Engagement Report explores the “modern platform” through the lens of delivering engaging customer experiences. Considering everything from real-time data versus relevant-time data application challenges, down to the tools needed to upgrade capabilities, marketers weighed in about how their platforms are working for them and where they are seeing gaps. Our research revealed that most are happy with their current platform but may not be seeing the full potential from it.
