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August 12, 2021
Total Retail

The Uncertainty Surrounding the 2021 Holiday Season

Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online. That won’t necessarily be the case this year, but brands will still be facing challenges and uncertainty from a number of areas.
Author: Jennifer Horner
July 23, 2021

Conversion Optimization: Brands, Agencies Diverge

“Conversion rate optimization” had the greatest variance among brands and marketers this week, as measured by Bombora Company Surge. Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers or takes some other desired action on a webpage.
July 20, 2021
WARC Exclusive

Gear up for the cookieless future

Marketing is in the midst of massive change, and organisations need to evolve, adapt, and develop migration plans and long-term strategies to continue to drive growth. It requires investment in next-generation audience platforms, smart identity solutions, and innovative measurement approaches.
Author: Jen Gulling