We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
2022 CX IMPERATIVES

SHAPING
CUSTOMER RELATIONSHIPS

In The New Age Of Experience
DOWNLOAD REPORT
 
mobile

2022 CUSTOMER EXPERIENCE IMPERATIVES

Your customers expect you to know them. We’re not talking basic demographics here – they want you to understand their motivations. Their intent. Their needs.

Customer experience transformation means crafting meaningful moments that, in combination, create memorable experiences and build lasting relationships. It requires processes, data, and content that align with what customers actually care about.

This year’s Imperatives move you from a world of business-centric advertising, sales, and CRM to one of customer experience delivered through marketing, sales, commerce, and service. They explore the mindset shifts across identity management, measurement, and loyalty that will empower you to tell the stories that inspire and deliver the moments that matter.

 

IMPERATIVE ONE

EXPAND THE VISION FOR CUSTOMER DATA

Identity and data are the strategic assets that underpin the creation of contextual customer moments. It’s time to rethink the data we collect and how we use to make experiences more valuable and relevant.

READ THE 'USE BRAND' STORY REGISTER FOR WEBINAR

IMPERATIVE TWO

USE MEASUREMENT AS A CATALYST FOR CHANGE

Measurement drives decisioning, and a cohesive customer experience won’t happen without a thoughtful, shared measurement framework. Your organization needs to align around metrics that march toward your common purpose.

READ THE 'USE BRAND' STORY REGISTER FOR WEBINAR

IMPERATIVE THREE

DELIVER COMMERCE EXPERIENCE TO DRIVE NEXT-GENERATION LOYALTY

In today’s digital world, every brand needs to operate as if it’s direct to consumer. Customers want to know the stories behind the stores, the people behind the products, and the values of the value chain.

READ THE 'USE BRAND' STORY REGISTER FOR WEBINAR

Download Your Copy