Leading Cancer Charity Drives Fundraising Results
A strategic roadmap and proprietary modeling laid the foundation for years of success in a crowded fundraising space.
In a crowded cancer charity space, constituents have more choices for philanthropic giving than ever before. Our client was looking for a partner that could provide support to its critical mission by helping the client to stand out from the rest charities. From the client’s perspective, it was imperative that we work to improve the constituent experience by creating a foundation for successful fundraising programs for years to come.
Along with our client’s development team, we set out to drive effective, net-positive, direct fundraising programs while establishing positive constituent engagement experiences to foster retention of those who are closely aligned with our client’s mission. By leveraging our analytical expertise, Merkle developed proprietary modeling processes to identify key audiences and corresponding marketing touchpoints that deliver a positive constituent experience, and optimize the cadence of delivering savings and mitigating impact overall to the fundraising program.
Our more than a decade-long relationship with the client has translated into an understanding of its constituent-base along and the ability to deliver messages that resonate with that audience. Our partnership has delivered strong revenue performance that is so critical to advancing cancer research and providing services to those impacted by the disease.
Total direct response net revenue
New donor acquisition over five years
In gross annual revenue delivery
In net revenue over the past five years in the development and management of long-term, net-positive direct response fundraising program
Keys to success
- Development of annual strategic roadmap and thought leadership.
- Development of proprietary modeling processes to identify key audiences and corresponding marketing touchpoints that deliver a positive constituent experience.