Key Takeaways
Join experts from Merkle and Media Storm, a Merkle Company, as they review the 2020 Paid Social Playbook. You’ll learn:
- Best practices for paid social advertising across platforms, including campaign objectives, targeting capabilities, measurement, and creative formats
- How to maximize audience targeting through paid social
- Ways to incorporate social listening to inform your media strategy
Detailed Overview
The social media landscape is rapidly evolving. With the launch of new platforms, targeting capabilities, ad formats, and policy announcements, there's a ton to consider. As the power of paid social media advertising continues to ramp up, there are significant opportunities that advertisers should seize to build their media strategies around the right channels and the right audiences.
