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Digital Marketing Report: Benchmarks and insights to drive your media strategy

Original Presentation Date

Oct 29, 2020

Key Takeaways

  • Get the benchmark data you need to understand how your media program is performing
  • Hear the four key factors that will impact your Q4 media performance
  • Learn tactics for navigating and outperforming in a complicated Q4 media landscape
  • Get answers to your burning media strategy questions

Detailed Overview

How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy? Based on benchmark data for paid search, SEO, display, social media, and comparison shopping, Merkle’s acclaimed Digital Marketing Report authors share the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram. Accompanying the authors is a special guest from Merkle’s Digital Strategy team that will share the market factors and essential considerations you need to inform your Q4 strategy. Join Merkle’s media experts to understand what happened in Q3 and how to adjust your strategy for a strong Q4.

 

Presenters

Mark Ballard

Vice President, Research, Merkle

Erin Spice

Director, Media Strategy, Merkle