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Insights from Deft Research: Planning for the Annual Enrollment Period in the Midst of a Pandemic​

Original Presentation Date

Aug 18, 2020

Key Takeaways

Detailed Overview

As illustrated in the recently released research report, published by Deft Research, COVID-19 has caused a significant shift in consumer behavior, and seniors are no exception. As payers cultivate new marketing strategies to reach their acquisition goals during the Medicare Annual Enrollment Period (AEP), they’re having to explore different methods of connecting with our most vulnerable population.​

During this virtual panel discussion, speakers Eileen O’Grady, VP, Client Accounts at Merkle and George Dippel, SVP, Client Services at Deft Research will be joined by a panelist from Harvard Pilgrim Health Care to discuss the insights shared in the report, and provide examples on how leading organizations in the healthcare industry are creating new opportunities to market to seniors. They’ll also share recommendations related to media and digital targeting to help you capitalize on new consumer behaviors ahead of the upcoming AEP. 


Eileen O'Grady

VP Client Success

George Dippel

Senior Vice President, Client Services, Deft Research

Maureen Grier

Marketing Manager - Medicare Options, Harvard Pilgrim Health Care