Hyper-personalized, on-demand experiences like Amazon and Netflix have set a high bar for content discovery and delivery in B2B marketing. The expectations of B2B buyers have changed radically. Unfortunately, B2B marketing has not. For the B2B Visionaries Series, we invite the industry’s top digital experts and marketing leaders to demystify today’s transformations and sketch out the roadmap to take your marketing from Blockbuster to Netflix.
Hosted by PathFactory, and featuring Merkle's Michael McLaren and Sudeshna Sen, this webinar will discuss the state of B2B marketing today and in the future. It will cover how content intelligence can help marketers understand their content and its performance, as well as deliver on the vision of improving the customer experience through more relevant, personalized content recommendations.