Blog - Industry Focus

Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.

There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not.

If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.

How is COVID-19 impacting Nonprofits and their strategies and what they are doing to pivot and continue moving forward to better serve their organizations and donors?

Merkle’s paid search data suggests that many consumers used part of that stimulus money on more discretionary purchases. Here are a few key actions advertisers should take in order to effectively manage through this change in demand.

Regional banks frequently use geographic segmentations in planning media spend, but less often use geographic segmentation to determine messaging. Yet, this behavior should change during the COVID-19 pandemic.