In our ongoing series of playbooks on Personalization at Scale with Adobe, we’ve explored the three primary components of building a world-class personalization program:
But putting all these practices into motion can be daunting. Many brands add some personalization capabilities but fail to make the broader transformation that enables a true personalization at scale.
To help make a strong start down that path, this final playbook in our series recommends five key strategic stepping stones that pave the way to success.
Decisioning & Real-time Interaction Management