Step up your commerce game with tactics from unexpected industries.

Despite their differences, brands across every industry have the same goal: convert consumers into customers. Because end-goal is to convert, commerce is at the heart of customer experiences. Commerce is about the entire buyer journey, from initial awareness through delivery, and extends throughout both the in-store or online experience.

In this ebook, Inspiring Best-in-Class Commerce Experiences, Merkle experts highlight where industries excel and what others can learn from them, such as what luxury brands can teach those in B2B and what DTC brands can learn from big-box retailers. Add these insights to our four components of a best-in-class commerce experiences and you’re well on your way to earning more conversions for your brand.