Link Building for Success in SEO
Episode 23 | Nov. 1, 2021
Episode 23 | Nov. 1, 2021
Historically, link building has been a much-maligned area of SEO due to sites buying links instead of earning them. However, when done correctly, link building is a great way to gain visibility for your site. Gaia and Andreah met with Merkle SEO managers Erik Beatty and Adam Gallegos to learn more about how link building works and strategies brands can employ.
In this episode, you’ll learn about:
- What link building is
- The role that digital PR plays in link building
- What types of content work best for link building
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Episode Notes
Merkle SEO managers Erik Beatty and Adam Gallegos joined Gaia and Andreah to discuss link building and its role in SEO.
Some of the information you’ll hear about includes:
- The difference between link building and backlinking
- How Google treats legitimate link building and purchased links differently
- Examples of how a brand might pursue link building efforts
