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The Evolution of Web 3.0 & the Metaverse, Part 1

Episode 35 | Apr. 8, 2022

In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu and Michael Liu, Head of Innovation at dentsu join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.

Highlights include:

  • User ownership in the Metaverse
  • The promises and goals of Web 3.0
  • New ways of thinking for brands with Web 3.0
  • Reshaping the current infrastructure of the internet
  • The value of NFTs
  • Blockchain and consumer privacy


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Digital Marketing Musings

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Episode Details


Manager, Customer Strategy
SEO Associate Director


SVP Cultural Fluency at dentsu
Head of Innovation at dentsu

Episode Notes

Gaia and Andreah are joined by dentsu’s SVP Cultural Fluency Sergio Barrientos, and Head of Innovation, Michael Liu to talk about digital ownership in Web 3.0 and the Metaverse.

This episode discusses:

  • What does the history of the web look like?
  • Why is Web 3.0 all about reading, writing, and owning?
  • Which brands are taking up space in the metaverse?
  • What are NFTs?
  • What does Web 3.0 mean for the future of data privacy?

Episode Video