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Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021

Original Presentation Date

Feb 02, 2021

Key Takeaways

Key Takeaways

  • Get the benchmark data you need to understand how your media program is performing
  • Hear the five key factors that will impact your media performance
  • Learn tactics for navigating and outperforming in a complicated media landscape
  • Get answers to your burning media strategy questions

Detailed Overview

How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy? Merkle's Digital Marketing Report shares benchmark data for paid search, SEO, display, social media, and comparison shopping, Our authors also reveal larger trends underlying performance for major platforms like Google, Facebook, Amazon, and Instagram. Special guests from Merkle’s Digital Strategy team will share the market factors and essential considerations that you'll need to inform your media strategy moving forward. Join Merkle’s media experts to understand what happened in Q4, and how to adjust your strategy going into 2021.



Melissa Reilly

Associate Director, Performance Media and Marketing Communications, Merkle

Kristina Venieri

Associate Director, Media Strategy, Merkle