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Creating The Ultimate B2B Experience (APAC)

Original Presentation Date

Dec 08, 2020

Key Takeaways

  • Why now is an important time to focus on B2B customer experience
  • Learn why 35% of B2B buyers think businesses need to shift their basic offering in order to survive
  • The importance of personal value add vs. business value add
  • Learn the basic requirements that must be fulfilled for businesses to survive
  • Discover how satisfied B2B decision makers are with supplier experiences
  • Learn how well B2B brands deliver against customer needs
  • What are the expectations of millennial decision makers?
  • Explore the solutions that create the ultimate B2B experience

Detailed Overview

Join Merkle B2B, featuring B2B International and gyro, to learn how to create the ultimate B2B Experience through four key "Superpowers".

Our expert panel will provide a preview of the upcoming whitepaper on the ultimate B2B experience as well as deep dive into APAC findings from B2B International's survey of over 3,000 B2B decision makers, representing buyer sentiment across Australia, Singapore, China and Japan. You'll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience and see how APAC sets itself apart from the rest of the world.

Register today


Rhys Taylor

Managing Director, APAC, gyro

Uzma Atcha

Strategy Directro, gyro

Joe Boag

Research Manager, APAC, B2B International