DWA, a Merkle Company, a leading technology-enabled, data-driven performance marketing and media agency with a B2B focus, has appointed Michael Kostainsek to be VP, Global Client Partner. He will be based in DWA’s San Francisco office.
Kostainsek will be a Global Client Partner, responsible for client relationships, ensuring regional operating company excellence, and building teams that deliver amazing results on Oracle’s behalf.
“We’re all extremely thrilled to have Michael, who has significant experience and presence in the San Francisco media/advertising community, bring his expertise to the agency,” said Roland Deal, DWA’s president, Americas. “He has 20+ years of building world-class marketing and media programs for innovative global brands. He’ll be working across the Dentsu network to ensure the best resources are being utilized and deployed on behalf of Oracle.”
Before joining DWA, Kostainsek spent time on both the client and agency side working for brands like Uber, Netflix, Microsoft, Symantec, and Charles Schwab. While at Uber, he led driver acquisition paid marketing efforts in North America. Kostainsek also established a team tasked with developing paid marketing strategies in support of partnerships designed to position Uber more relevantly within culture.
“Oracle is an iconic Silicon Valley company; I am excited to be a part of the team, as well as to help DWA’s rapid growth and global expansion,” said Kostainsek.
About DWA, a Merkle Company
DWA, a Merkle Company is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. At the intersection of media, technology and strategic marketing, DWA operates from 11 offices around the world covering North America, EMEA and Asia Pacific. DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting for the world's best technology companies. In 2019 Adweek named DWA to its list of fastest-growing agencies. The agency was also one of B2B Marketing’s top 10 international marcomms agencies. For more about DWA, visit www.dwamedia.com.
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.