SEO Tools Clinic
Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.
In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!
SEO Associate Manger
The Correct Way to Test Your SEO Campaigns
It can take several months to determine if your SEO efforts are properly implemented and generating results (either positive or negative). In addition, managing the variables within an SEO test can be extremely complex -- requiring, at times, complicated technical configuration, set up and diagnostics.
In this session, you'll explore different ways to set up your SEO tests to effectively track their success and failure rates over time.
SEO Director, Merkle